[Whitepaper] Advancing Purpose-Driven Partnerships Between Business and Community Organizations

Trusted, purpose-driven partnerships between companies and nonprofits are more important than ever. Many leading Canadian companies are already experimenting with innovative approaches, but these efforts often remain siloed without shared guidance across the sector. The PRISM Practices address this gap.

This whitepaper introduces the PRISM Practices framework. Drawing on Imagine Canada’s Bridging Perspectives study — which surveyed nonprofit leaders on their experiences with corporate partnerships — and pilot testing with 11 companies across multiple sectors, the PRISM Practices provide a common language and structured approach for continuously improving community investment strategies.

“This has been very, very useful for us. And there's definitely things that we can do better, and things that we can do differently...So this process has helped us sharpen our own practices." – PRISM Practices Pilot Company

Developed in close consultation with nonprofits and corporate leaders, the PRISM Practices help companies go beyond recognition of dollars spent to improve how they plan, implement, and evaluate nonprofit partnerships and community investment efforts.

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