uwcore logo

[Resource] World Elder Abuse Awareness Day (WEEAD) Toolkit

resource image

Welcome to the World Elder Abuse Awareness Day (WEAAD) Toolkit

Grow The Conversation… Take Action Against Elder Abuse

In the toolkit you will find:

1. Awareness Guide

---> Information on WEAAD and Elder Abuse

---> Information on Alberta Elder Abuse Awareness Council

---> Information on What is Elder Abuse

---> Information on Power of Attorney, Personal Directives and Wills

---> Elder Abuse Stats

---> Social Media Guide- Provides you with social media content for Facebook, Instagram and Twitter. Watch for more content and posts that you can share from the AEAAC Facebook and Instagram pages in the coming months.

---> Celebration Guide- Provides you with ways to raise awareness of WEAAD in your community

2. Grow The Conversation Tree and Leaves

Let’s Grow the Conversation!

It’s estimated that at least 1 in 10 Albertan seniors may be a victim of elder abuse, however less than 1/3 of cases are actually reported. It’s important for seniors to know that they can talk about their experiences, and that there are resources available to help them. You have the power to make an impact, let’s start with three easy steps:

1. Take a leaf

2. Write down how you are Taking Action Against Elder Abuse

3. Grow the tree

By adding to the tree, you are helping to grow the conversation around elder abuse. You can grow your tree in multiple ways:

---> Use the leaves themselves to build up the tree

---> Find small branches and twigs outside, stick them to your wall, and build a tree made out of actual wood

---> Take out your flipchart poster and draw a tree

---> Get creative!

Show off your innovative trees, and let’s grow the conversation together! #ABGrowTheConversation

3. Graphics

a. Use these on social media, websites, logos, or add them to your email signature

b. Virtual Screen Background- Use for Zoom | Teams

c. Jpeg, png and pdf format

4. Posters

a. Standard 8.5 x 11 page size so that you can use the posters as is or check out the one that has the white box on the bottom so that you can add your local resources/information on it

b. 11 x 17 poster full page and with a white border

5. Postcard

a. 5.5 x 8.5 that you can print and cut in half for a quick bag stuffer or a smaller poster to distribute

6. Web Banners

a. There are 2 different ones to choose- one version is general and the other has a click for details feature

b. Jpeg, png and pdf formats

7. Proclamation

a. Fillable PDF document that your community/organization can use to proclaim June 15th as World Elder Abuse Awareness Day

8. WEAAD Media Release

a. Fillable PDF document to enter your event in to send to the media

9. Hashtags to use:

a. #ABGrowTheConversation

b. #WEAADJune15

Visit the World Elder Abuse Awareness Day (WEAAD) Toolkit


File Attachments

1 31740_WEAAD-Click-For-Details.pdf
  • By

    AEAAC and CORE Elder Abuse Group

  • Published

    May 17, 2024

  • Subject Area
    • Safety, Security, Finances, & Personal Planning
    • Information, Referral, & Advocacy
    • Non-profit / Charitable sector
    • General Health and Wellness
    • Mental Health and Wellness
  • Audience
    • Academics
    • Funders
    • Government (Politicians, Policy Makers) and Health Authorities
    • Service Providers (Non-profits, Community Organizations, Local government)
    • Caregivers, Seniors & Volunteers
    • Government
    • Health Authorities
  • Category
    • Advocacy
    • Toolkits
    • Provincial Resources
    • Organizational development


Sign up for the Healthy Aging CORE Alberta e-news to keep up-to-date with activity from the platform and the Community-Based Seniors Services (CBSS) sector across the province.

Learn More
First Name *
Last Name *
E-mail *
Organization *