[Research] Supportive Connections: A Powerful Tool Against Ageism in Later Life

The Bottom Line

• Ageism can negatively affect how older adults are treated by others and how they view themselves, affecting their health and wellbeing.
• Research shows that meaningful intergenerational relationships, built on positivity and respect, can reduce ageist attitudes.
• Social support provides a sense of belonging and value, which also helps to counter harmful stereotypes about age.
• Older adults can fight back against ageism by nurturing strong social ties, challenge negative talk about aging (both in others and ‘self-talk’), and promoting positive portrayals of aging. 

What the Research Tells Us

A large evidence synthesis of nearly 200 studies identified key factors that drive both self-directed and societal ageism.¹ Psychological traits, including low self-worth or anxiety about aging, can influence how older adults perceive themselves. In general, fear of aging shapes how society treats older adults.

However, across this large body of research, one consistent finding stands out: meaningful intergenerational contact can reduce ageism. That is, it’s not necessarily how often people interact with older adults that matters, it’s about the quality of those interactions and how they unfold. Positive, engaging, and respectful contact can challenge stereotypes and foster mutual respect and understanding.¹ Media also plays a crucial role, with research highlighting that when older adults are shown in a positive light (e.g., active, wise, loving, and resilient), it can help counter harmful assumptions about aging and older adults and facilitate more compassionate attitudes.

What Older Adults Can Do

Older adults can actively challenge ageism, both in themselves and through how they engage with others:

• Seek and nurture positive relationships. Staying connected—with peers, friends, family, neighbours, or community groups—can combat internalized ageism and provide a sense of purpose and value.
• Be visible and vocal. Share your experiences, insights, and talents to help others see aging in a positive light. Mentoring, volunteering, or creative activities all add up. Your contributions matter!
• Challenge negative self-talk. Take a pause to notice when you’re repeating ageist thoughts (e.g., "I'm too old for that") and replace them with affirmations of your strengths and the possibilities life holds.
• Support inclusive storytelling. Promoting media, books, and programs portraying older adults as leading rich and capable lives is a good way to help push back against ageist attitudes. Besides that, don’t hesitate to call out ageist attitudes when you see them!

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