Range of free-to-use ‘age-positive’ icons launched to replace stereotypical symbols of ageing

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Centre for Ageing Better
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Description / Summary

The Centre for Ageing Better has released a series of ten age-positive icons, designed to replace the limited and stereotypical selection of icons and symbols commonly used to depict ageing and older people in public life.

The new range of icons was developed as part of a competition Ageing Better launched with Public Health England last year.

SwaG Design won the bid to design the new icons with its ‘dancing couple’ entry, which gave the classic road sign featuring hunched over stickmen a makeover, replacing them with an older couple dancing.

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