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How to be an Age-Friendly Business

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How to be an Age-friendly Business: A framework for customer-facing settings 


Introducing the framework


As we get older, we need age-friendly environments and infrastructure that enable us to remain active, maintain connections and live independently. Customer-facing businesses and community settings have a vital role to play in this.


Our framework for customer-facing settings brings together evidence and insights from a wide range of sources in the UK and further afield - mapping out five interconnected areas to consider if you want your business to be age-friendly: your people, your premises, your communications, your offer and your place within the wider community.


In this summary there are some easy steps you can take to ensure that respect for, and inclusion of, older people is embedded in all your business practices. It’s not about being perfect, it’s about making improvements – even the smallest changes can make a huge difference to how older people experience your business.


Older people in the UK are a large and diverse group, with differing abilities and needs, interests, and preferences. We believe the steps included in this framework reflect principles and practices for customer-facing businesses that are not only good for your older customers, but for all customers.

  • By

    Centre for Ageing Better

  • Published

    Jul 18, 2024

  • Subject Area
    • Transportation
    • Home Support
    • Mental Health and Wellness
    • Safety, Security, Finances, & Personal Planning
    • Social Connectedness / Social Isolation
    • Education, Recreation, & Arts
    • Information, Referral, & Advocacy
    • Ageism
    • Caregiving & Caregiver Support
  • Audience
    • Service Providers (Non-profits, Community Organizations, Local government)
    • Government (Politicians, Policy Makers) and Health Authorities
    • Funders
    • Academics
  • Category

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