This website was created by Ashton Applewhite, the author of This Chair Rocks - a manifesto against ageism. The website offers videos and resources to raise awareness about ageism, including a guide to help start consciousness raising groups about ageism.
Ageism is stereotyping and discrimination on the basis of a person’s age. We experience it any time someone assumes that we’re “too old” for something—a task, a haircut, a relationship—instead of finding out who we are and what we’re capable of. Or “too young;” ageism cuts both ways, although in a youth-obsessed society olders bear the brunt of it.
Like racism and sexism, ageism serves a social and economic purpose: to legitimize and sustain inequalities between groups. It’s not about how we look. It’s about how people in power assign meaning to how we look.
Stereotyping—the assumption that all members of a group are the same—underlies ageism (as it does all “isms”). Stereotyping is always a mistake, but especially when it comes to age, because the older we get, the more different from one another we become.
Attitudes about age—as well as race and gender—start to form in early childhood. Over a lifetime they harden into a set of truths: “just the way it is.” Unless we challenge ageist stereotypes—Old people are incompetent. Wrinkles are ugly. It’s sad to be old—we feel shame and embarrassment instead of taking pride in the accomplishment of aging. That’s internalized ageism.
By blinding us to the benefits of aging and heightening our fears, ageism makes growing older far harder than it has to be. It damages our sense of self, segregates us, diminishes our prospects, and actually shortens lives.
What are the antidotes?
Awareness: the critical starting point is to acknowledge our own prejudices about age and aging. (Download a copy of Who me, Ageist? How to Start a Consciousness Raising Group.) Then we can start to see that “personal problems”—such as not being able to get a job or being belittled or feeling patronized—are actually widely shared social problems that require collective action.
Integration: connect with people of all ages. An equitable society for all ages requires intergenerational collaboration.
Activism: watch for ageist behaviors and attitudes in and around us, challenge them, and create language and models that support every stage of life.